Yours for the bargain price of $35!!!We all know it. Some love it, some hate it. The Nike Swoosh turns 40 on June 18. I read a great article today on the history of Nike and the ubiquitous Swoosh, and found out some amazing facts. Click over for the full story.
- The Swoosh was designed by a freelance graphic design artist in 1971 for $35. Carolyn Davidson was friends with Nike founder Phil Knight and did work on business presentations for him prior to being asked to design a logo for his new brand of shoes.
- Phil Knight was a HUGE fan of adidas' classic three stripe logo for it's shoes. He had a very hard time accepting other possible logos that were not stripe based.
- Davidson designed the Swoosh in about a week (above), and when she presented it, Knight said, "Well, I don't love it. Maybe it will grow on me." He had a deadline for production so Davidson didn't even get to refine her design.
- Davidson worked as a low-level employee for Nike for a few years after designing the logo, but certainly wasn't a founding employee worth millions today (like Knight and his posse).
- In 1983, after Nike had clearly become a premier company, Nike president Bob Woodell suggested to Knight that they do something special for Davidson. They had a big surprise party for her, gave her a gold Swoosh ring with a diamond, and an unspecified number of stock certificates in Nike.
- Sources suggest the number of certificates in 1983 was 500. In 1983, that was worth $6,085. Allowing for the current price of Nike stock as well as stock splits since 1983, the value of her gift today would be $643,035.
8 comments:
It's like working for any company and creating a patent - the company owns the patent, not the individual who came up with it. So I've gotta think that's better than most companies would have done for a graphic designer.
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