Heyyyyyyyyyyyyyyyyy!
So we've all used the term for TV. It's the precise moment when a formerly great show takes that final and fatal turn for the worse. Fonzie was the original on Happy Days, but nearly every show has "that" moment. I wonder if the same can be said of a website?
Movies are a favorite topic hear on The Royal Heffernans blog. Probably 2nd only to Notre Dame. I own hundreds of movies, and am embracing the new technology and streaming more and more at home. Obviously, keeping up with upcoming movies online is a big part of that. For many years, my "go to" website was Ain't It Cool News. Harry Knowles and his crew liked the types of movies I liked. They had great sources, and always seemed to have the scoop on exciting new projects. They were irreverent, and would tear down a movie if it wasn't any good. It was almost a one stop shop for movie info.
Now, I think that has changed. For many reasons (all of which I will not go into here), the fans of this website, which was once the pinnacle of online movie news, have turned on Harry and the site. Suffice it to say that the quality of the website has gone down. Reviews are no longer trusted. The appearance of the website seems woefully behind the rest of the internet. Exclusive news and scoops are fewer and farther between. The website has also had some financial difficulties.
In an effort to reinvent his brand, Harry started a web series titled, Ain't It Cool with Harry Knowles. He produced a series of short episodes, of which I had no interest in watching. By most accounts, they were self-indulgent and smarmy. In any case, Harry wanted to take his series to the next level and up the ante for season 2. So he did what anyone in Hollywood would do - he followed the current trend. That would be crowd-sourced financing.
So not only did Harry ask for financing for his new season. He WANTS $300k to build a studio, produce a show, pay for guests travel and even get a TV partner! However, he NEEDS $100k at a minimum just to allow production of the season. Why he needs that much for a web series, only Harry knows. However, the backlash has been merciless. In the most active talkbalk I have ever seen on AICN, thousands of former fans are lashing out at Harry and the Kickstarter campaign. I'll let talkbalker reflecto say it on his top comment: